Bingo! India was launched in March 2007 with a wide range of exciting packaged salted snacks. The range includes multiple flavor variants of potato chips and finger snacks. The brand is associated with youth, fun and excitement. It fulfills the consumers need for variety and novelty in snacks. One of the biggest successes from the Bingo! portfolio is the Bingo! Mad Angles Achaari Masti.

You know what makes this the perfect snack? It is the sweet and spicy flavours that bring back memories of your granny’s mango pickles. The layers of crispy khakra leave a sumptuous taste in your mouth. These perfect little triangles will delight you no matter which side you eat them from. It has carved a niche for itself in the consumers mind and is synonymous with the perfect triangular snack.