For more than a hundred years, new mothers have trusted Johnson's baby products to provide the purest, gentlest and mildest care for their babies — from the first morning cuddle to the last bedtime kiss. From baby's first hospital bath through every special milestone, moms and healthcare professionals alike trust Johnson's baby products to provide the "best in care." It is in fact clinically proven to be pure, mild and gentle.

From their range of baby care products comes the Johnson & Johnson Baby Soap – Mildness. Keep your baby’s skin feeling healthy and smooth with this soap. It has a gentle fragrance that you and your baby will love! Gently massage this soap against your baby's skin or lather against a soft washcloth, then rinse.